Sally MyungJin Shin is a PhD student at the Yale School of Management, working with Professor Gal Zauberman and Professor Ravi Dhar. Her research examines consumer experiences, memory, emerging technologies, and brand trust. Before Yale, she earned a master’s degree in Applied Data Analytics at Columbia University and bachelor’s degrees in Communications and Film from the University of Pennsylvania. In her free time, she enjoys tennis, golf, and yoga. Feel free to reach out to sally.shin@yale.edu!