Sally Shin

Sally is a second year PhD student in Consumer Behavior Marketing at the School of Management,  studying consumer well-being and virtual experiences, such as VR, AR, and metaverse.

Originally from Seoul, Sally took an unusual (let’s say free-spirited) path to her doctoral journey. She received her BA in Communications and Cinema Studies at the University of Pennsylvania, and MS in Data Analytics at Columbia University. Outside of school, she enjoys playing tennis and golf, and practicing and instructing yoga. Feel free to reach out to Sally to chat about anything you’re passionate about at